Someone writes “too expensive” under your product post. Before explaining your costs or offering a discount, work out whether they are asking a question. They may have misunderstood the offer, found a cheaper alternative, reached their budget limit, or simply expressed an opinion.
A useful public reply gives the missing fact and leaves the buying decision with the reader. State what the price covers when that is unclear. Accept a budget boundary. Move an account-specific charge problem to the proper support route. You do not need to convince every commenter that the price is right for them.
The workshop and replies below are fictional writing examples. Their prices, inclusions and policies do not describe ReplyPilot or a real offer.
Check what kind of objection you have
Read the comment alongside the post and its linked offer. A price can be accurate while the explanation around it is incomplete.
- “That much for a download?” Check whether the reader understands what is included.
- “I can't spend that right now.” Take the budget statement seriously. It does not require an affordability lesson.
- “Another provider charges less.” Compare verified scope if you can; avoid guessing about the competitor.
- “Can you do a discount?” Answer from the offer you are authorized to make.
- “You charged me more than the advertised price.” Investigate a possible billing or pricing problem. A value pitch would miss the issue.
A bare “too expensive” may not contain enough context to classify. You can leave it alone. If clarification would genuinely help, ask a small question such as “Is something unclear about what's included?” Avoid asking the person to disclose their finances publicly.
Work through the reply, one decision at a time
Imagine a creator offering a two-hour live writing workshop for $120. The published offer includes feedback on one draft and a workbook. There is no recording and no current discount.
When the commenter has misunderstood the scope
Comment: “$120 for a PDF? That's expensive.”
Tempting draft: “You're paying for years of expertise. Quality isn't cheap.”
Clearer reply: “The $120 covers the two-hour live workshop, feedback on one draft and the workbook. I can see the post didn't make the live session clear; I'll add that detail.”
The reply answers the misunderstanding without judging the reader. The final sentence belongs only if the post really omitted that detail and you can make the correction. Once you have edited the post, say “I've added that detail” if an update is useful.
Do not cram every inclusion into the response. Here, live attendance and draft feedback explain the offer. An unrelated biography would make the reply longer without answering the comment.
When the price is beyond their budget
Comment: “I'd like to come, but $120 is more than I can spend.”
Tempting draft: “Can you really afford not to invest in yourself?”
Clearer reply: “Thanks for considering it. I understand that this session doesn't fit your budget.”
That can be the whole reply. You do not know which other expenses the person is weighing, and they have not asked you to persuade them.
If you have an existing, genuinely useful free resource, you may offer it without turning the response into another funnel. Do not invent a free version, payment plan or future promotion to soften the answer. The social selling guide explains how to match a next step to the interest someone actually expressed.
When they name a cheaper alternative
Comment: “I found a $40 course on this. Why pay $120?”
Tempting draft: “Those cheap courses won't give you real results.”
Clearer reply: “This workshop includes a live session and feedback on your draft. If the $40 course gives you what you need, it may be the better fit. I haven't reviewed its contents, so I can't compare them fairly.”
The useful comparison concerns the work included. It does not require a claim that your competitors are inferior or that your price guarantees a better outcome.
If you have checked both current offers, compare a specific, relevant difference and link to the source. Keep the limitation visible: a self-paced course may suit someone who cannot attend live, while feedback may matter more to someone with a draft ready.
When they ask for a discount you cannot offer
Comment: “Any chance of a discount?”
Clear reply: “Thanks for asking. This session is $120, and there isn't a discount available.”
There is no need to add a deadline, claim seats are nearly gone, or promise to make an exception later. If you can offer an approved alternative, describe its actual scope and price. Reducing the price while quietly removing part of the service would leave the person comparing different offers without knowing it.
Keep billing questions out of the sales argument
“You charged me $150” changes the job. Check whether the post, checkout or receipt could be wrong before defending the price. Do not speculate in public about the person's purchase, taxes, account status or payment method.
A suitable example, where a monitored help page exists, is:
“That needs a check against your purchase. Please use the support route on our help page so the team can investigate. Don't post your receipt or payment details here.”
Provide the verified link when using that reply. A private social message is not automatically the right place for payment information either. The support handoff guide covers how to give someone a usable next step without losing the case.
If you discover that the advertised information is wrong, correct it and tell the people answering comments. Do not keep using the earlier price explanation because it was once approved.
Know when the explanation is finished
After a clear answer, the person may still think the offer costs too much. You can stop. Rephrasing the same value argument does not resolve a difference in budget or preference.
Criticism of a price alone is not a reason to shame the commenter or remove their contribution. If a discussion turns into personal attacks or disruptive repetition, use the relevant moderation process. On LinkedIn, those behaviors are covered by its Professional Community Policies. Apply the same standard to supporters defending your price.
Before posting, remove claims you cannot substantiate: promised earnings, invented production costs, guaranteed savings, false scarcity, or assumptions about what the commenter can afford. Check the amount, currency, billing period and important exclusions against the current offer.
If several readers misunderstand the same inclusion, improve the offer page or post. If they understand it and choose something else, let that decision stand. Dependable community follow-through starts with keeping the promises you actually made.